Besides advertising, newspaper articles are very good channels of communication to develop the reputation of a site or a ski resort. Last week, Chamonix brought thirty journalists. Three press trips were organized to the French Press, English Press and Press specialized in golf. The journalists had the possibility of visiting different sites (Aiguille du Midi, Montenvers), discover the cultural heritage of Chamonix and meet the organizers of the summer festivals (Cosmo Jazz Festival and Musicaltitude).
